Don’t Play Your iPod without Reading this Book FIRST!
The Truth is… Incorporating Video into Your Business Increases Sales and Revenue By Over 90%
We hear a lot about viral marketing these days, and especially viral videos.
This method of exposure is pretty easy to understand, actually; it’s just word-of-mouth, but on the internet. “Viral” refers to the contagious nature of successful viral marketing. One person enjoys it and spreads it to two other people, those two spread it to two other people, and so on and so on.
This is why someone can post a two minute video on YouTube, show it to a few friends, and within a week have hundreds of thousands of views.This can make advertising or just making a video for fun and getting it to a wide audience a work-free endeavour.
You put something out there, everyone likes it, and they start sharing it with one another, posting it on their blogs and MySpace pages, and, if you’re really lucky, maybe it gets featured in a mainstream news outlet or even commented on in a late night talk show monologue. That is… as long as people do like it.
It’s actually kind of tricky to stumble upon just the right idea, something that will hook the viewer and inspire them to tell all their friends “You gotta see this!” As such, we can’t guarantee any video you make will go viral, since nobody, not even the people who regularly reach millions of hits on their videos, know exactly what that special ingredient is.
But, we can send you in the right direction, and you may just get that lucky break into the so-called collective consciousness
Viral iPod Video
How To Make Your Video Go Viral
Table Of Contents
Introduction Into Viral Videos, A Definition?
Content: What Goes Into Viral Videos?
- Get Topical
- The Internets Funniest Videos
- Animals, Kids And Babies
- Star Wars
The Hook: Grabbing The viewer’s Attention
- The First Ten Seconds
- Trial Run
Targeting Your Target Audience
- Stay Involved
- Stay True To Your Style
From Live-Journal To Twitter: Using Social Networking Sites To Get Your Video Out There
- A Brief History Of Myspace
- Making Connections
- Get To Know Your Fellow Video Marketer
Word Of Mouth: How Videos Go Viral
Flea Market Montgomery: Using Video Marketing As A Powerful Viral Marketing Tool
- What Makes Sammy Stephens So Great?
- A Level Playing Field
An Art, Not Science: Why Viral Videos Is A Tricky Business
- The Luck Of The Draw
- Keeping At It
Talking Really Fast And Other Tricks To Fit All The Relevant Information Into A Two Minute Video
- What Really Is Relevant?
- Trimming The Script
- Trimming The Video
- Show, Don’t Tell
Inside Jokes: Understanding The Viral Culture Of Internet Communities
- MEMES, MEMES Everywhere
- What’s So Funny About Natural Selection?
Fine Print: What You Absolutely Need To Know To Keep From Being Sued
- Copyright Laws
- Essentially, Here’s What You CANNOT Do Right Now, What You Can Do Defamation
- The Fact Of The Matter
Doing It Yourself: A Crash Course For The Beginning Video Maker
- Finding Actors
- The Three Light Step
- The Axis
- Fine Tuning
Practice, Practise, Practise
Sample Content Preview
CONTENT: WHAT GOES INTO A VIRAL VIDEO?
The actual content of a viral video can be anything from a chimpanzee doing kung-fu to a hilariously low-rent TV commercial to a really great guitar solo performed by some thirteen year old in his bedroom. With that in mind, go ahead and develop whatever idea you like. Whether you’re marketing a product or service or you’re making short movies for fun, just fill your video with whatever you find interesting because, here’s the trick: If you find it interesting, someone else finds it interesting, too.
So that’s the one thing that all viral videos have in common; they’re interesting. There’s something to them that leaves the viewer either impressed, or laughing, or, sometimes, even touched on an emotional level. It’s not all cute kittens and silly commercials, there are also viral videos like Christian the Lion, where an adult lion is reunited with the humans who took care of him as a cub, and Where in the Hell is Matt?, where a man records himself dancing in beautiful locations around the planet. Actually shot on location in forty two different countries, the video serves as a portrait of some of the most beautiful places on Earth.
So whatever you have in mind, just go ahead and do it. Don’t stop yourself and say “Well, who’s gonna care about that?” because as long as you care, you can bet that there are thousands of people out there who will care, too. Great ideas always sound crazy until they catch on.
Now… that said, we’re not going to sit here and give you all this feel-good advice without also giving you some real, solid facts about what kind of viral videos do tend to garner a lot of hits. Even if this sort of video isn’t what you set out to do, you can put a link to your website on the video or just trust that the people who like it will click on your YouTube channel and see what else you got.
So, yes, there are some types of videos that tend to get more views than others. However, none of these are a guarantee. Because it can be so hard to predict whether or not a video will go viral, you really can’t take any advice on viral video making as a one hundred percent sure fire, guaranteed, fool proof strategy. Likewise, it’s always possible to ignore everything and still get your video going viral.A lot of it comes down to luck. Really, all the advice we’re giving here is meant to increase the chances of your video going viral. Nobody can outright promise that their tips will make you go viral, so we’re not going to lie and say that we can. Anyways, on with the popular content!
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