Sky Rocket Your Sales By Retargeting Your Ads Using The Power Of Facebook!
Anyone Can Boost Their Ad Effectiveness With Laser-Guided Precision Using Ad Retargeting!
Learn How, Right Now
Uncover the secrets to increasing your sales through the power of retargeting!
Find out how to make the most out of every visitor that doesn’t convert by reclaiming that visitor, giving you another chance to get that sale!
Discover the most effective ways to use ad retargeting to pull that traffic back in and convert it!
Learn about the different methods of retargeting, and some neat tips and tricks you can use to make it all easier and much more effective!
FB Retargeting Bullseye
Table of Contents
How Does Retargeting Work
Setting Up Website Visitor Retargeting
Configure Audience Rules
Target the New Audience with an Ad
Sample Content Preview
It may have been lack of money. It may have been that they thought the price was too high. It may have been some other element on your page. But for whatever reason, they didn’t buy.
This gives you a chance to retarget that user, perhaps converting them into a buyer.
Remember, it takes some people a few times seeing an ad or product before they make the decision to buy. This gives you multiple opportunities to target that user instead of just the one when they come to your site.
This also brings you another opportunity: to make changes to the product’s presentation (such as a discount, free shipping offer, guarantee, or some other tweaks) in order to convert the buyer.
Now that you understand a little bit about how retargeting works and why it is so powerful, it’s time to get into the nitty-gritty of exactly how to do it.
There are several ways to retarget your visitors using Facebook. We’re going to take a look at how to set up and use website visitor retargeting, which is the most common type.
Setting Up Website Visitor Retargeting
The most common method of retargeting is to target your ads toward people who have already visited your website. This is helpful, because as we mentioned earlier, it will help you convert people who were proven to be interested in what you have to offer but did not, for whatever reason, choose to purchase.
To target this way, visit your Facebook Ads Manager:
If you are redirected to ) then simply click on the “Login to manage existing ads” link highlighted in the screenshot below by the red arrow and it should take you to >> even if you have never created a Facebook Ad before.
Either way, this is the page you want to get to: >>https://www.facebook.com/ads/manage
From this page, you will want to choose “Audiences” from the left sidebar and then click “Create a Custom Audience”.
Select Custom Audience from your Website.
Agree to the “Terms for Custom Audience from your Mobile App and Website” by clicking the check box and click Create Web Remarketing Pixel.
FB Retargeting Bull’s-eye
Once it generates the block of code, copy the entire thing and paste it into your website on every page immediately before the closing tag. You can also put it into header.php if you use something like WordPress that uses a header file to manage code.
Configure Audience Rules
Now it’s time to start retargeting those people who visit your website and receive the cookie.
Step One: Name Your Campaign
Give your new audience a name and description. This doesn’t matter. It’s for your benefit to help you identify the campaign.
Step Two: Set Up Audience Shaping
This can only be done to match a page that already has a Custom Audience pixel installed.
You can choose to match all visitors by selecting “All website visitors” or you can only target people who visit specific pages on your website by choosing “People visiting specific pages.”
If you choose to set up specific pages, you will need to fill in a couple of other options to help identify the exact URL(s) you want to target.
You can also set up a number of rules that help you target pages on your website instead of specific URLs.
If you’d like to match visitors to any page, just click “All website visitors”.
If you want to match only your homepage, just choose URL, then Equals to, and then enter your homepage address including the http:// or https://.
To match a subdomain, choose URL, then Contains Any, and then add your subdomain such as subdomain.domain.com.
To match a specific page and exclude something else, you can choose URL and then Contains Any, then add the word you’d like to target. Then to exclude a word, click the plus sign and choose URL, then Doesn’t Contain, and then the word you’d like to exclude.
Use the + button to add as many rules as you need to target visitors the way you like.
Here is the complete table showing customization options as it appears on the Facebook website:
Step Three: Add a Retention Timeframe
Finally, select an expiration date for the audience. By default, it is set to expire after 30 days. This can be set anywhere from 1 day to 180 days. Once an individual has reached this maximum timeframe, they will no longer be targeted by your retargeting campaign unless they visit your site again, which basically treats them like a new visitor.
Target the New Audience with an Ad
Now that you’ve created your custom website audience, it’s time to target those people with a specific ad. It’s a good idea to use an ad that is specifically geared toward the audience you just set up instead of just using your standard ad.
For example, if you set up a rule that targets people who have visited your Shoes category, you can target shoes specifically rather than a generic clothing ad.
Alright, let’s get that ad set up Facebook’s Ad Manager:
Step One: Visit the Ads Manager
Step Two: Choose your Objective
This will take you to the ads creation page, allowing you to set up the ad that will match your rule set.
Step Three: Scroll to the Audience Section & Choose the Audience
The audience section will allow you to choose Custom Audience in the form field. Here, you will enter the Custom Audience you’d like to use.
Step Four: Create your Ad
Now just set up your ad as you would any other Facebook ad!
Alternatively, you can use the Power Editor to create the ad:
Step One: Visit the Power Editor Page
Step Two: Click Create Ad
Step Three: Select the Custom Audience
Under the Audience section, just choose the Custom Audience you’d like to use.
Step Four: Finish the Ad
Now just proceed as usual to set up the ad, as you want it.
That’s really all there is to it. It’s a lot easier than you might think to set up a retargeting campaign, and it’s definitely worth any effort you put into it. Remember, as with all ads, the more specific you are targeting, the more effective each ad will be.
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