Master The Step-By-Step Process In Creating The Next Best Selling Product
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Now go to Amazon and find books on your niche. Use the “look inside” feature to study their table of contents. You’re looking for more things you may have left out of your product.
Fill in the holes, expand sections if needed and see if you’re inspired to add anything new, or to even change the heading or focus on certain sections. You’re fine-tuning your outline so that when you get started on creating this product, it’s the absolute best it can be.
One note: This is YOUR UNIQUE product. So don’t think that just because a book on Amazon has a chapter you don’t have that it means you must include it in your ebook. Use your discretion and stay true to the focus of your product.
5. Be one-of-a-kind. There are a ton of information products out there –a TON. So here’s the big question –what makes your info product unique? It’s a two-fold answer, and I can even give you the first half –your product is going to be unique because it’s created by YOU. And I just happen to know that you are the only “you” in the entire universe.
That’s why it’s vital that your product convey your uniqueness. Your message, your style, your very essence should permeate through the product, whether it’s written, audio, video or whatever.
Do not sound like everyone else and above all don’t come across as the latest robotic talking head. Instead, imagine you’re sitting at the kitchen table explaining this topic to your friend over coffee. That’s what you’re going for. Are you funny? Then be funny. Are you dramatic? Then be dramatic. Whatever you are when you are being yourself, that’s the voice you want to use in creating your product.
The second half of what makes your product unique is going to be by design –it’s your angle, your hook, or your unique selling proposition (those are all pretty much the same thing).
Decide what it is that 10 makes your info product different from any other info product on this particular topic. We actually hit on an example of this earlier when talking about the election product -“How to win local elections against an incumbent when no one knows your name.” Your angle is that you’re teaching how to go from absolute scratch – no connections, no name recognition, no experience –and win an election, even against the person currently holding the office.
Choosing your angle or USP is vital to making a product that stands apart from all the rest and grabs people’s attention, so spend some time on this.
And be sure you write it down and keep it in front of you as you continue this process. From time to time check in withyourself and see if you are sticking to your USP.
And also make sure you’re giving your product your own unique brand of “you” as well.
6. Pick a number. Stick to it. At this point you might be thinking the hard part is over, you’ve got this licked, and your product is practically created. Nothing could be further from the truth.
It’s the false sense of security we get from having made a start that often derails us. Sure, we’ll get to it. Maybe we’ll work on it later today. Which becomes tomorrow. Which becomes next week and then maybe never.
That’s why you’re going to pick a number and make a schedule. And above all, you’re going to stick to your schedule, no matter what. Tell yourself that. Make a pact. Write it down. Tell your family you won’t be available during your scheduled writing times. And when it’s time to write (or record video, or whatever) then do it.
So what’s the number for? It’s how many days you’re going to work on creating your product. If you can do it in five days, that’s terrific. If you need 10, then so be it. But try to choose a number no larger than 14. No matter what your info product is, odds are it can be done in 14 days or less, or your topic is probably not as narrow and focused as it should be.
So pick your number, then divide your outline into that many parts. Schedule your time each day to work it.
And then just do it.
Section 2 – Creating Your Product
7. Give A Smashing Introduction.You can write your product introduction first thing, or wait until the product is finishedand write it then, whichever works better for you.
Here’s what I want you to know –your introduction sets the tone for the product. It’s really the “after purchase sales letter” for your product, what people read after they make the purchase but before they begin chapter 1 (or video 1, or whatever.)
You want to come out of the gate running. In fact your first paragraph of your introduction should be so on-fire compelling that no one could stop reading after that paragraph. And your entire intro should sell the customer on devouring every morsel of your product, much like a movie trailer sells the viewer on watching the movie.
Now you might be asking, “Why?” They’ve bought the product, so why should I care if they actually consume it? Three reasons: First, if they don’t read it, they’re more likely to regret their purchase and 14
request a refund. Also, by selling them in the intro on how this product is going to change their lives for the better, you are reinforcing how smart they were to purchase the product in the first place, again reducing your refund rate.
The second reason for writing a great intro is even more important – if they consume your product and love it, what’s going to happen? They’re going to become die-hard customers.
They’re going to open your emails because they want to know what you have to say. And they’re going to buy your future products because they know you deliver great value.
And the third reason is because you never know which of your new customers may also be your next great affiliate if you deliver the goods. The better your product, the more affiliates will want to promote it to their customer list, the more sales you make and the more new customers you have on your mailing list.
So whether you write your introduction before you create your product to set the tone for the whole work, or you wait until the end of your product creation and write it then, make sure that introduction is a great one.
8. Use headlines liberally.Web users tend to read about 25% of what’s on a web page and about 50% of what’s in an ebook or e-course. Contrast that with over 90% of headlines and subheads being read, and you know exactly how to capture someone’s attention: Use headlines and lots of sub-headlines.
You might well be wondering: what if it doesn’t work for my business? What if I already know all of this? What if I’m not 100% happy with the course and it’s another poor excuse to make a quick quid or two out of me?
Here’s my answer. If you take this course away and give it a shot, and find for any reason you are not satisfied that the results push you towards a very profitable future indeed, fire me an e-mail and show me you’ve put the information into action, and if it really doesn’t work for you (I’ve not found a business that it doesn’t work for to date) I’m going to send your money right back to you, plus you get to keep your whole download package free of charge to say thanks for giving us a try. The risk is all mine.
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P.S. Everything you’re about to read is tried and tested material. This will apply to your business not just once, but for many years to come. It’s an investment not just for today, but far into the future.
PPS. Remember, this is 100% risk free. If for any reason you don’t believe that you got your money’s worth, just contact us, show us how you put these techniques into action, and we’ll give you a full refund. That’s how confident we are that this really does work.
PPPS. Still not convinced this is for you? Well, it is your choice of course, but if you do go ahead and grab your download while we still have some copies left, you could well be one of these people in a few short weeks:
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