Literally Conjure Up Some Magic And Become Amazon’s Next Best Seller, Almost Over Night??
Harness The Power Of Amazon’s Best Seller List
Learn how to quickly and easily skyrocket your book onto the Amazon bestseller lists for maximum exposure!
Find out how to use social media to build a loyal following of buyers who will buy every book you put out!
Discover the built-in marketing methods Amazon makes available to everyone, but almost no one knows about!
Uncover the real secrets to getting people to review your book, and why reviews can make or break your book before you even get started!
Amazon Bestseller Genie
Table of Contents
Introduction to Amazon Bestseller Genie
Proper Categorisation & Keywords
Ways to Get Reviews
Ways NOT to Get Reviews
GoodReads & LibraryThing
Sample Content Preview
Proper Categorisation & Keywords
One thing a lot of people miss when uploading their book is to use proper categorisation and keywords. If you miss this critical step, your book is going to be very difficult for readers to locate.
Amazon actually makes it relatively simple for your book to be found. You don’t even have that much competition in most niches, because the majority of people don’t know how to do this properly.
When you submit your book to KDP, you’re allowed to choose two categories for your book. Depending on your keywords, you could also show up in other categories, especially subcategories of the one you choose.
Be sure to choose your two categories carefully. Find the two that are closest to your book, even if it doesn’t fit perfectly into any one category.
You can choose up to seven (7) keywords for your book. This includes keyword phrases. Choose carefully!
If your book is about weight loss with a low calorie diet, you might use:
Weight loss, lose weight, losing weight, low calorie diet, low calorie weight loss, quick weight loss, lose weight fast
Separate the keyword phrases with commas when you add them. The system will tell you when you have 0 keywords left.
Reviews don’t bring actual sales to your book, because those reviews are from people who have already read the book. But what reviews do is to encourage those people who come across your book to buy it.
Many people aren’t even willing to buy a book from an author they’ve never heard of unless there are good reviews for the book, so reviews are critical if you’re a relatively unknown author.
There are many ways to get reviews for your book, but be sure you do it in an ethical way that won’t upset Amazon. First, we’ll take a look at a few good ways to get reviews. Then, we’ll look at some ways you should never use to get reviews.
Ways to Get Reviews
There are a few ways you can get reviews without being dishonest or resorting to tactics that could get you banned from KDP forever.
1. Review Copies – Giving away free copies of your book in exchange for reviews is a great idea, but make sure you tell people they are not required to leave a review, and that if they do, their review should be completely honest. If you require a review, or if you ask for only 4-star and 5-star reviews, it is considered a paid review. Just state that honest reviews are appreciated. You can find people who want review copies at a variety of different places such as Kboards.com, GoodReads.com and various Facebook pages that relate to your book’s genre.
2. Giveaways – In addition to giving copies to people specifically for review purposes, you can also hold giveaways in order to get more people to read and potentially review your book. Some sites (like GoodReads.com) only allow giveaways of printed copies of your book, but others allow eBooks.
3. Inside the Book – Don’t forget a very simple way to get people to leave reviews of your book. At the end of your book, simply include a note asking people to leave a review if they liked the book. Many people simply don’t think about doing this, so a friendly reminder doesn’t hurt.
4. Bloggers – We’ll have an entire section on this later, but for now, just remember that many book bloggers will also leave their review on Amazon and other book selling websites after they post it on their blog.
Ways NOT to Get Reviews
Don’t ever be tempted to do any of these things in an attempt to get reviews. To do so would not only risk getting the reviews deleted, but could even potentially cause you to lose your Amazon account forever!
Don’t risk it!
1. Paid Reviews – Some people sell reviews on sites such as Fiverr or other similar websites. Don’t ever do this! If Amazon finds out you’ve paid someone to review your book, you could definitely lose your entire account! Paid reviews are the biggest no-no as far as reviews are concerned.
2. Good Reviews in Exchange for a Copy – It’s fine to give away copies of your book and ask people to please give you an honest review on Amazon after they’ve read it. However, it is not okay to ask for or demand positive reviews. When giving away free copies, always state you are looking for honest reviews.
3. Exchanging Reviews – One popular method is for authors to give each other’s books 5-star reviews in exchange for the other author doing the same for them. This is not a good practice! If Amazon discovers this happening, your reviews are likely to be deleted, and they could even ban your account from KDP!
4. Friends and Family – Many new authors ask their friends and family to leave reviews. This could backfire in a big way if Amazon ever finds out. Not only that, but if another author or buyer finds out, they will potentially destroy your name by telling everyone they know. This has happened to many authors. Don’t risk it!
Social marketing is especially effective for marketing books, because people naturally love to talk about books they enjoy, and there are plenty of different avenues available for promotion.
If you’re marketing something else, such as socks or DVDs, there aren’t as many avenues open for promotion through social media. There aren’t fan pages devoted to them, and if there are, they don’t allow blatant promotion.
With books, it’s greatly different. There are many different groups and pages on Facebook alone that allow promotion of your books as long as you follow their rules, and not only do they allow promotion, they often encourage it!
Even if you can’t find any Facebook fan pages that are devoted to your genre, you can create one! Creating and maintaining a fan page is quick and easy, and it can be used for more than just promoting your book. You can also use it to promote affiliate products and other products you produce, as well.
Facebook is perhaps the single most powerful social website for authors. You should have a fan page specifically for you, as an author. You may also want to have one for your book or book series.
To take advantage of other fan pages, search for groups and fan pages devoted to your niche or genre, especially those that focus specifically on books. Check their rules, and if they allow self-promotion, do so!
If they don’t allow self-promotion, contact the page’s owner privately and ask if there is a way to promote your book on their page. They may be open to paid promotion, or they may even offer to promote your book for free, especially if you give them a free copy or allow them to do a giveaway on their page.
Additionally, many official bookseller fan pages allow promotion. Amazon’s Kindle page allows authors to self-promote once each week, so take advantage of all those Kindle owners!
Twitter is another great tool for authors if you use it properly. You can’t just tweet your books over and over an expect people to pay attention. Instead, use it to interact with fans. They can become your “book ambassadors”, promoting the books for you!
If you become personal friends with some of your fans, all you’ll have to do is post a tweet and ask people to “re-tweet” it for you and you’ll potentially reach thousands of people very quickly!
Pinterest is a growing social platform which mostly focuses on sharing images. You create “pin boards” on which you “pin” various images. You can create lists of books in your genre and pin your own book to it. You can also ask other people to “re-pin” your book. If you re-pin some of their things, they’ll be more willing to re-pin yours.
In addition to making lists of books, you can also create pin boards that feature things people who might read your book would like. For example, if your book is about weight loss, you could have pin boards such as:
• Cool running shoes
• Best workout wear
• Low calorie dessert recipes
• Low calorie soup recipes
• Best workout DVDs
You could link to your book in the description of every pin board, getting you a lot more exposure than you would otherwise get.
Don’t forget to share your pins and pin boards on Facebook, Twitter and elsewhere in order to get as much exposure as possible to all of them.
YouTube is a great platform for promotion. You’ll need to have a “book trailer” created for your book. This doesn’t have to be extremely complex. A simple video with some music, a synopsis of your book, and some images that go along with it will work fine.
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